Apparel, Merchandising, and Design

Iowa State University (ISU) is the place to be for textiles and clothing. Our students, faculty, and staff are on the cutting edge of education in this industry. As an apparel, merchandising, and design student, you will build a comprehensive base of knowledge about the textiles and apparel industry, including merchandising and marketing strategies, product development, and production processes. Students have opportunities to model in, design for, and produce the annual Fashion Show — one of the largest student-produced fashion shows in the nation.

AMD General Program of Study

Program Information

Curriculum requirements

4-year plans

Past syllabi

Creative and Technical Design

As a designer, your option has been accredited by the National Association of Schools and Art and Design. Your studies will traverse traditional hand methods and high-tech innovations in patternmaking, illustration, construction techniques, surface and structure design, technical design, and portfolio processes. Enter your designs in Iowa State’s celebrated Fashion Show.
2022-23 catalog requirements (PDF)

Product Development and Innovation

As a product innovator, apply your knowledge of textiles and design thinking to develop and prototype products for special markets, including accessories, non-apparel soft goods, and functional design.
2022-23 catalog requirements (PDF)

Product Management and Sourcing

Take a balanced approach to creative and analytics. Learn to manage a product as you prepare each style for the production process. Manage style and line details, material and production sourcing, cost control, and timely delivery to offer exceptional quality and value to your customers.
2022-23 catalog requirements (PDF)

Merchandising and Retail Analytics

As a merchandiser, get savvy in the world of buying, visual merchandising, retail marketing, entrepreneurship, and merchandise and brand management. Move forward with an entrepreneurial business plan for a brick-and-mortar boutique or an online venture. Compete and learn by presenting your ideas to a panel of judges in Iowa State’s annual entrepreneurship showcase.
2022-23 catalog requirements (PDF)

Looking to diversify a related major or degree?

merchandising certificate is also available.

Fashion Communication

As a fashion influencer, your studies will build on the basics of merchandising, visual merchandising, trend forecasting, marketing, and entrepreneurship.  Add a required minor in journalism, public relations, event management, or communication studies to prepare for a career in magazine, public relations, digital influencing, and customer visual experiences.
2022-23 catalog requirements (PDF)

Facilities and laboratories

AMD students have access to state-of-the-art facilities, such as a textiles conservation laboratory, detailed historical garment collection, apparel production center, and clothing museum which expose you to new equipment and complex processes.  High-tech equipment like the 3-D body scanner, industrial-sized digital printer, and new design software are utilized in AMD courses and for projects.

Faculty

Apparel, merchandising, and design faculty come from a variety of backgrounds (academic, industry, and publications) that will help you learn what it takes to succeed in this field.

Dr. Eulanda Sanders, Chair of the Department of Apparel, Events, and Hospitality Management

Dr. Ellen McKinney, Associate Chair for Undergraduate Education and Program Director

Sarah Bennett-George, MFCS, Program Director

Dr. Ann Marie Fiore, Director of Graduate Education

Dr. Doreen Chung

Dr. Rachel Eike

Dr. Jennifer Farley Gordon

Dr. Jessica Hurst

Dr. Sara Marcketti

Dr. Amy Nichols

Dr. Linda Niehm

Dr. Kelly Reddy-Best

Dr. Guowen Song

Dr. Chunhui Xiang

Dr. Ling Zhang

AMD Study Abroad Programs

The apparel, merchandising, and design program offers various international opportunities through the College of Human Sciences International Programs office including: 

London College of Fashion – Semester Program
Italy: Semester/Summer in Florence at Lorenzo de Medici Institute
Italy: Semester/Summer in Florence at Accademia Italiana

Careers and Internships

Graduates of the apparel, merchandising, and design programs are well-prepared for entrance in careers in technical and creative design, buying, visual merchandising, and sourcing careers. They are also able to pursue further education options in graduate programs.

Internships
Various internships are available within event management. Students research potential internships and employers in two classes, AESHM 111: Professional Development for AESHM and AESHM 311: Seminar on Careers and Internships.  Talk to your internship coordinator for more information.

Career services
Prepare for your next job or internship with Career Services, where staff will assist you with job and internship searches, career fairs, interview preparation, and resume/cover letter review.

Look at a list of career possibilities inside the event planning industry. See where other students have interned at Career Connections.

Get Involved

Academic policies

University academic policies and procedures can be found on the Office of the Senior Vice President and Provost website.  Class specific policies can be found in their respective syllabi.

Looking to continue your education?

Graduate Programs

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