Be internationally recognized as a pre-eminent student-centered department that produces socially responsible AESHM graduates who address the challenges of the 21st Century.
Be internationally recognized as a high-impact research leader in the apparel, events, and hospitality management fields.
Serve Iowa, the Nation, and the world in the apparel, events, and hospitality management fields by improving quality of life (environment; cultural & economic development; health & safety).
Cultivate the AESHM experience to ensure an inclusive environment for all faculty, staff, students, and visitors.
