Event planning is a growing career field. According to the U.S. Bureau of Labor Statistics, the employment of meeting, convention, and event planners is projected to grow 18 percent between 2020 and 2030. The event management major at Iowa State University (ISU) is the only four-year program of its kind in the state of Iowa and one of only a few in the Midwest.
Being on the ISU campus provides event management students with unique opportunities to gain valuable experience and internal internships:
- Each spring students in EVENT 485 propose the concept, location, schedule, menu, entertainment, décor and more for “The Conference”. In the fall students enrolled in EVENT 486 get the hands-on experience putting plans into action and producing “The Conference” for the ISU and Ames communities.
- Students can be involved with the annual ISU Fashion Show — one of the largest student-produced fashion shows in the nation.
- Other opportunities to gain event planning skills include the athletics department, the alumni association, ISU Dining/catering, the Greek system, and Dance Marathon.
Facilities and laboratories
The Meeting Room is a laboratory providing students hands-on access to a number of cutting-edge technology tools like virtual reality headsets, event sound and lighting equipment, wireless connectivity to displays for bring-your-own-display, and group/collaboration furniture. The Meeting Room is utilized in EVENT 277: Introduction to Digital Promotion in Event Management for student projects involving digital promotion and EVENT 471: Special Events Coordination for multimedia system labs.
Named best college in the United States for an event planning degree.
Accelerated degree option
An accelerated degree option is available for the event management program.
Students in the event management major learn from the best. Our faculty members are experts in a wide range of areas related to marketing, technology, promotion, brand management, trend analysis, resource management, catering, and finances.
Dr. Eulanda Sanders, Chair of the Department of Apparel, Events, and Hospitality Management
Dr. Ken Tsai, Program Director
Dr. Joan Su, Director of Graduate Education for Event Management
Jamie Beyer, M.Ed
Rita McClain, M.B.A
Event management study abroad programs
The event management program offers various international opportunities through the College of Human Sciences International Programs office. In AESHM 381F: Experience Prague, Czech Republic the Awesome (AESHM) Way, students will compare and contrast the event and hospitality industry to that in the United States, and have the opportunity to learn about historical, social, cultural, geographical, economic, and tourism aspects within the country.
Careers and internships
Graduates from this program are prepared for careers in event planning (corporate events, celebrations, education, promotions, commemorations, trade shows, weddings, conferences, association events, exhibitions, festivals, philanthropies, entertainment, fundraising, conventions, and sport events) and small business development (entrepreneurship). Graduates demonstrate leadership characteristics and make decisions based on integrating knowledge of financial, human resources, promotion, and event management principles.
Prepare for your next job or internship with Career Services, where staff help you with job and internship searches, career fairs, interview preparation, and resume/cover letter reviews.
Look at a list of career possibilities inside the event planning industry. See where other students have interned at Career Connections.
Various internships are available within event management. Students research potential internships and employers in two classes, AESHM 111: Professional Development for AESHM and AESHM 311: Seminar on Careers and Internships. Talk to your internship coordinator for more information.
See where other students have interned. Visit Career Connections.
University academic policies and procedures can be found on the Office of the Senior Vice President and Provost website. Class specific policies can be found in their respective syllabi.