Event planning is a growing career field. The U.S. Department of Labor Bureau of Labor Statistics, reports demand for event managers is expected to grow 10 percent between 2016 and 2026. The event management major at Iowa State University (ISU) is the only four-year program of its kind in the state of Iowa and one of only a few in the Midwest.
Students in the event management major learn from the best. Our faculty members are experts in a wide range of areas related to marketing, technology, promotion, brand management, trend analysis, resource management, catering, and finances.
Being on the ISU campus provides event management students with unique opportunities to gain valuable experience and internal internships:
- Each spring students in EVENT 485 propose the concept, location, schedule, menu, entertainment, décor and more for “The Conference”. In the fall students enrolled in EVENT 486 get the hands-on experience putting plans into action and producing “The Conference” for the ISU and Ames communities.
- Students can be involved with the annual ISU Fashion Show — one of the largest student-produced fashion shows in the nation.
- Other opportunities to gain event planning skills include the athletics department, the alumni association, ISU Dining/catering, the Greek system, and Dance Marathon.
Facilities and laboratories
The Meeting Room is a laboratory providing students hands-on access to a number of cutting-edge technology tools like virtual reality headsets, event sound and lighting equipment, wireless connectivity to displays for bring-your-own-display, and group/collaboration furniture.
2020-21 catalog requirements (PDF)
2020-21 sample 4-year plan (PDF)
View class syllabi
Named best college in the United States for an event planning degree.
Accelerated degree option
An accelerated degree option is available for the event management program.
Event management study abroad programs
The event management program offers various international opportunities through the College of Human Sciences International Programs office.
Careers and internships
Graduates of the event management program are well-prepared for entrance in careers in special event coordination, cruise events, conference/hotel guest service management, and trade show directing.
New master’s degree in event management starting next year!
Prepare for your next job or internship with Career Services, where staff help you with job and internship searches, interview preparation, and resume/cover letter reviews.
Look at a list of career possibilities inside the event planning industry.
Various internships are available within event management. Students research potential internships and employers in two courses: AESHM 113, Professional Development, and AESHM 311, Seminar on Careers and Internships.