Merchandising Scholarship

Our Merchandising Scholarship is Live!

Since 2015, Apparel Merchandising and Design students have had a chance to compete for the endowed Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. The project is designed by a local or national apparel company with the intent of solving a specific merchandising concern within the firm. The winner of this award will also receive a $4,000 scholarship.

This year, The Fashion Show is honored to partner with alum Stephanie Eby (’14), a Senior Buyer over Skincare and Hair at Sephora @ Kohl’s, for the Lora and Russ Talbot ISU Fashion Show Merchandising Scholarship. She created and judged a case study project for Iowa State University students to research and complete. The case study prompt this year challenges Iowa State University students to consider how the fully rolled-out Sephora @ Kohl’s partnership can drive its next phase of growth by attracting new customers, enhancing the in-store experience, expanding brands, and leveraging loyalty and digital strategies to increase traffic and long-term customer engagement.

Please access the detailed prompt here.

All submissions are due by Saturday, April 4th, at 11:59 PM. Please contact thefashionshow@iastate.edu if you have additional questions.