Todd Snyder Scholarship and Internship
- Applicants must have a cumulative GPA of 3.2 or above.
- Only open to junior and senior students. During the selection process, when the quality of the works is comparable, priority will be given to students who have not completed AESHM 4700 – Supervised Professional Internship: Apparel。
- Market Analysis – Identify and describe the Todd Snyder target customer, focusing on persona, lifestyle, and purchasing behavior.
- Mood Board – Create a fashion mood board that highlights your design inspiration, including key color themes and overall aesthetic direction. Using Panton TCX.
- Trend Forecasting – Provide a trend forecast for fall/winter of next year, identifying relevant styles, fabrics, colors, and cultural influences.
- Fashion Illustrations – Submit at least five fully rendered ensembles fashion illustrations showcasing your proposed looks.
- Technical Sketches – Provide front and back technical sketches created by Adobe Illustrator for each ensemble, including detailed views of garment construction.
- Fabric Selection – Present a curated fabric selection with swatches, specifying fiber content, weight, fabrication construction, and intended use for each design. Fabric choices should list fabric weight (in ounces), fiber content, and fabrication.
- Cover Letter – One page, highlighting your interest in the internship and scholarship opportunity.
- Resume – Current and professional.
- Web-Based Portfolio Link – A digital portfolio that demonstrates your design work and creative range.
- Observe Todd Snyder’s collaborations (past or ongoing). Examples may include partnerships with heritage brands, sportswear companies, or creative personalities.
- Identify at least two Todd Snyder collaborations. Create an Excel file that documents and analyzes Todd Snyder, the identified partnering brands, and the two Todd Snyder collaborations, focusing on their positioning, target market, product assortment, and retail/marketing strategies. Include images (garments, campaigns, full looks, etc.), along with key data and KPIs a merchant or brand strategist would track (e.g., category, price point, distribution channel, engagement metrics, or SKU-level details if available).
- Use formatting that is clear, organized, and easily interpretable by industry professionals.
- Write a statement analyzing how collaboration can serve as a growth strategy for Todd Snyder in today’s fashion landscape.
- What makes a successful brand partnership?
- How can collaborations enhance consumer engagement and loyalty?
- How can collaborations support sustainable fashion—through upcycling, circular models, or partnerships with eco-innovation firms?
- What future opportunities exist for Todd Snyder to co-create or partner with other brands, industries, or cultural movements?
- What factors should Todd Snyder evaluate to ensure that the partnership creates value for both companies and their customers?
- Conclude with how this aligns with your own career aspirations in merchandising, retail analytics, or fashion communications.
- What unique perspective or skill set would you bring to designing innovative collaboration strategies for a brand like Todd Snyder?
- Along with the Excel file and Collaboration Strategy Statement, submit a cover letter, resume, and a link to your web-based portfolio (if available).