Club Research Lab will specialize in cutting-edge theory and research on key questions facing the club, including the following areas, but not limited:

  • Consumer behaviors
  • Data analytics, big data
  • Design & interior
  • Economics
  • Finance & Accounting
  • Food & Beverage
  • Human Resources
  • Leadership/Governance
  • Lodging
  • Management
  • Membership
  • Real Estate
  • Sustainability
  • Technology

The lab will include research involving the collection and analysis of surveys, administrative and other non-survey data and consulting the clubs and club-related associations.

Club Research Lab will provide benefits to both the industry and education through research projects:

  • Offer innovative approaches to complex club research problems by identifying current needs, trends, and issues in the club industry in a timely manner.
  • Develop and strengthen the industry connection.
  • Provide faculty members with consulting opportunities.
  • Recruit talented graduate students for research projects.
  • Produce research outputs to both the industry and education.