Sarah Zobel

Major: Apparel, Merchandising, and Design
Minor/option/emphasis: AMD-Merchandising
Company/Organization: HNI
Company/Organization website:
Destination: Muscatine, IA
Timeframe: Summer
Advisor/Coordinator Email:


• Researched trends and developed ten different palette options for the HON, Allsteel and Gunlocke brands • Conducted multiple market validation focus groups across the country with HNI dealers and designers • Provided reporting, analysis and feedback on customer validation research • Constructed a yearly product development plan for the CMF, marketing and discontinuation teams • Created brand identity design for the CMF team and designed several other related marketing materials • Developed and managed the manufacturing of a promotional giveaway item using HNI fabric for dealer use


My greatest accomplishment throughout my summer at HNI was getting to brainstorm, create and photograph the palettes I created for each of the HNI brands. It was such a cool moment to be able to see my palettes displayed on HON's website at the end of the summer.

What advice would you give?

Never be afraid of asking questions.

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