Kara Gerke

Major: Event Management
Company/Organization: Iowa Events Center
Company/Organization website: http://www.iowaeventscenter.com
Destination: Des Moines, Iowa
Timeframe: Spring
Advisor/Coordinator Email: briaj@iastate.edu


I conduct marketing research through phone calls, email, the internet and have meetings with various individuals within the market. I create content for Wells Fargo Arena and Iowa Events Center for Facebook, Instagram, Twitter, Snapchat, and Blog and Text Club. I assist in developing and implementing event marketing plans and promotions. I participate in grassroots marketing, including distribution of flyers, hanging posters and creating relationships with various retailers to promote events. I attend meetings that include brainstorming sessions and explain how to execute public relations event ideas and assist the department in gathering press clips.


I am getting experience in bigger venues and making connections with the event managers and everyone around the office. I also am excited to say I have experience in marketing and events. It really opens the job opportunities up for me.

What advice would you give?

When I accepted a marketing internship, it really opened up my job opportunities and my ability to adjust and learn quickly. It shows future employers that I am a fast learner and open to learning new things in new areas of employment. I am versatile! Take new jobs/internships that seem intimidating and scary. You never know what connections you'll make and what doors you'll open.

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