Cynthia Colin

Major: Apparel, Merchandising, and Design
Company/Organization: Anthopologie, URBN Inc.
Company/Organization website:
Destination: West Des Moines, Iowa
Timeframe: Summer 2021
Advisor/Coordinator Email: briaj


Customer engagement: collaborating with the leadership team to cultivate and inviting and genuine environment where customers feel welcome. Sales: take initiative to drive sales and store metrics. Omni-Channel service: utilizing technology to deliver seamless, omni channel experience (online, in-store, and customer pickup services). Floor presence: Actively managing the store environment, and customer experience but facilitating an energized pace, positivity of the team, and management of daily zones. Daily operations: Daily operating processes such as opening and closing procedures, maintaining store standards, restocking product, and helping with IT issues.


I reached my goal of being able to be the manager I wanted to be, by the end of the summer. It's intimidating to be the one to be in charge of a group of people, even for a limited amount of time. I felt like I didn't have the personality for it, but management was very good at giving direction. Being the right kind of leader is important.

Learning experience

Trust your instinct, there were so many times I doubted myself in situations, only to be right in the end. I learned a lot more than I gave myself credit for. People have different ways of learning and processing information, seems like a "duhh" type of lesson, but its very important to remember, especially when you are training someone or teaching someone something new.

What advice would you give?

There are so many different jobs out there within the apparel industry. Find something you are truly passionate about, then working won't feel like a job!

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