Telin Chung receives award for digital presence research

October 10, 2018

Telin Chung, along with AESHM research team Linda Niehm, Jessica Hurst, Ann Marie Fiore, and Rebecca Liang, received $3,696 from the Direct Selling Education Foundation to study how a direct selling company’s digital presence influences the sale performances of its representatives in digital and non-digital channels. This proposed study will help DS companies make informed decisions when prioritizing their digital strategies based on their goals, company size, and characteristics of salesforce, and pair the right media with specific audiences and provide targeted supporting functions. Indirectly, this study may help increase the opportunity for underserved entrepreneurs (e.g., women) to gain business knowledge and skills by engaging in direct selling businesses.

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Contact Details:

Name: Telin Chung
Phone: 515-294-4022
Department: in apparel, events, and hospitality management