Des Moines Register: AESHM professor and researcher says Younkers will have to make a ‘grand re-entrance’ when they enter the online retail world.

September 19, 2018
Media

Des Moines Register: AESHM professor and researcher says Younkers will have to make a ‘grand re-entrance’ when they enter the online retail world: The After Younkers closed its brick-and-mortar stores across the nation, the company has entered a new arena of retail– online retail, according to a story that ran September 17 in the Des Moines Register. While the company already has a loyal customer base, AESHM professor and researcher Linda Neihm says that Younkers will have to make a ‘big, grand re-entrance’ into the online retail market.

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Contact Details:

Name: Linda Niehm
Phone: 294-1930
Department: in apparel, events, and hospitality management
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